By effectively communicating information about your organization’s environmental initiatives, you can involve fans and encourage them to participate in these initiatives in the facility and improve their own behavior. If your organization has achieved significant results, consider issuing a press release, and publicize your efforts through advertisements and announcements to inspire others to follow your lead. Effective communication will also improve the success of facility-wide programs like recycling, which rely on the participation of fans and employees. Consider producing and airing PSAs at your facility during games to inform fans about your greening initiatives.
Consider providing general information, press releases, and regular updates about your environmental programs on a “green” page within your organization’s website. You should also consider incorporating environmental messaging into your social media platforms, such as: Facebook, Twitter, YouTube, Tumblr, or any others that your organization uses. These messages could include anything from quick facts about your environmental achievements to short video clips of fans getting involved in your recycling program on gamedays (perhaps alongside your mascot). Unique content about your green progress will enrich your existing social media material, strengthen your green brand, and provide fans with more incentives to follow your organization on all social media platforms.